Basics of Marketing

reflects the perceived tangible and intangible benefits and costs to customers.

At the heart of any marketing program is the —the firm’s tangible offering to the market.

Marketing Myopia occurs when company ignores the important question.

The goal of each party is to maximize the benefit received from each transaction.

A marketing philosophy summarized by the phrase ‘a stronger focus on social and ethical concerns in marketing’ is characteristic of the period.

A further 3Ps are incorporated into the 4P’s of marketing mix are:

Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:

When customer expectations regarding product quality, service quality, and value-based price are met or exceeded,is created.

Which of the following approaches to marketing is most likely to lead to marketing myopia

A consumer is:

  When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a orientation.

  Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):

     If actual performance exceeds the expected performance of the product, the customer is .

A cluster of complementary goods and services across diverse set of industries is called as

The most basic level of a product is called the:

  In consumers may share a strong need that cannot be satisfied by an existing product.

The promotion “P” of marketing is also known as

   What is the basic property of a service which makes it different from a product.

Luxury products, such as Rolex watches, are also known as:

  Need becomes when they are directed towards a specific object.

recognizes that “Everything Matters” with marketing and that a broad, integrated perspective is often necessary.

  is a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.

activities are the means by which firms attempt to inform, persuade, and remind consumers directly or indirectly about the brands they sell.

is about all aspects the consumer expects to get when they purchase a product.