Customer Relationship Management

Customer Relationship Management is about

CRM technology can help in

The main drawback of CRM is

The marketing messages committed to customers wishes is a part of

The method used to assess real cost of providing services to an individual customer is

_________is any occasion on which the brand or product is used by end customers

A consumer buying behavior is influenced by

______is the fundamental determinant of a person’s wants and behavior

For the rural areas, the socioeconomic system use ________of the chief wage earner

Social class is indicated by ______variables

Process of manage information about customers to maximize loyalty is said to be

In buyer decision process, percentage of potential customers in a given target market is called

Aggregate value of customer’s base is classified as

Record which is based on business customers past purchases, sales price and volumes is classified as

Third step in customer’s value analysis

All costs customer expects to incur to buy any market offering is called

Customized products and services for customers and interaction to individual customers are part of

Company’s ‘customer relationship capital’ is another name of

A person or company that yields a revenue more than incurred costs of selling and serving is called

Customers lifetime purchases that generate net present value of future profit streams is called

Programs designed for customers which is limited to any affinity group are classified as

First step in analysis of customer value is to

Perceived monetary value of all benefits which customers expect from a given product because of brand image is called

Any occasion on which brand or product is encountered by end customers is called

Process of manage information about customers to maximize loyalty is said to be