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Customer Relationship Management is about
CRM technology can help in
The main drawback of CRM is
The marketing messages committed to customers wishes is a part of
The method used to assess real cost of providing services to an individual customer is
_________is any occasion on which the brand or product is used by end customers
A consumer buying behavior is influenced by
______is the fundamental determinant of a person’s wants and behavior
For the rural areas, the socioeconomic system use ________of the chief wage earner
Social class is indicated by ______variables
Process of manage information about customers to maximize loyalty is said to be
In buyer decision process, percentage of potential customers in a given target market is called
Aggregate value of customer’s base is classified as
Record which is based on business customers past purchases, sales price and volumes is classified as
Third step in customer’s value analysis
All costs customer expects to incur to buy any market offering is called
Customized products and services for customers and interaction to individual customers are part of
Company’s ‘customer relationship capital’ is another name of
A person or company that yields a revenue more than incurred costs of selling and serving is called
Customers lifetime purchases that generate net present value of future profit streams is called
Programs designed for customers which is limited to any affinity group are classified as
First step in analysis of customer value is to
Perceived monetary value of all benefits which customers expect from a given product because of brand image is called
Any occasion on which brand or product is encountered by end customers is called
Process of manage information about customers to maximize loyalty is said to be