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Refers to a brands objective attributes in relation to other brands
A marketer need to understand that some general traits of a brand name are
Marketers often use the term to cover various groupings of customers
Select an appropriate definition of want
The key customer markets consists of
Reflects the sum of the perceived tangible & intangible benefits & costs to cutomers
Testing before launching a product launching a product is known as
Is a way of describing audience based on factors such as age, gender, education level, town class, income etc
Is the acquisition of goods and services by the seller or industrial user for the purpose of resale
NPD Stands for
Marketing myopia related first paper published in 1960 in the
New media is very cost-effective when compared to the traditional media and is highly
Cyber consumers are not
Inside sales is known as
Selectivity is related to
A cluster of complementary goods and services across diverse set of industries is called as
One of the key tasks of marketers is and to create consumer perceptions that the product is worth purchasing
Creating and securing a brand name in the physical world requires extensive marketing
Online marketing of all types offers superior measurability and trackability in comparison to traditional
What is the last stage of the consumer decision process?
The challenge of media planning is becoming greater because the number of ways to send brand messages is
In marketing theory, every contribution from the supply chain adds to the product
The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?
The most basic level of a product is called the
A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and