Rural Marketing

Which type of market buys goods and services for further processing or for use in the production process?

The greatest problem in the rural market is

__________ measures the intensity of a media schedule

Which one of the following is the major concern of farmers at the urban fringe?

Which one of the following conflict becomes more severe as the urbanization intensifies

Which one of the following is NOT one of the rural marketing strategies?

Which one of the following is NOT a challenge in rural marketing?

ITC e-choupal is known as

A quarterly agriculture magazine published by CFCL is

HLL Social marketing efforts and programmes are being undertaken by

Which is the pioneering initiative of CFCL?

In the model of buyer behaviour, which of the following is NOT a major type of force or event in the buyer’s environment?

Family is one of the _________factors that influence consumer behaviour

The market maven is an intense case of______________ kind of person

Levels of customer loyalty can be determined by

The purchase preference of rural consumers is shifting from nutritional consumption to

Project Shakti was conceived by

One of the major objective of Project Shakti was

Uttam Bandhan initiative was taken by

Which of the following is NOT one of the activities under Uttam Bandhan initiative?

The most important benefit of e-Choupal to the farmers is

____________developments in agriculture would result in overall rural development

The most significance difference between rural & urban market is that rural market is

The marketing of the products of the rural areas is known as

Behavioural segmentation in the context of rural market involves following parameters EXCEPT: