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Which type of market buys goods and services for further processing or for use in the production process?
The greatest problem in the rural market is
__________ measures the intensity of a media schedule
Which one of the following is the major concern of farmers at the urban fringe?
Which one of the following conflict becomes more severe as the urbanization intensifies
Which one of the following is NOT one of the rural marketing strategies?
Which one of the following is NOT a challenge in rural marketing?
ITC e-choupal is known as
A quarterly agriculture magazine published by CFCL is
HLL Social marketing efforts and programmes are being undertaken by
Which is the pioneering initiative of CFCL?
In the model of buyer behaviour, which of the following is NOT a major type of force or event in the buyer’s environment?
Family is one of the _________factors that influence consumer behaviour
The market maven is an intense case of______________ kind of person
Levels of customer loyalty can be determined by
The purchase preference of rural consumers is shifting from nutritional consumption to
Project Shakti was conceived by
One of the major objective of Project Shakti was
Uttam Bandhan initiative was taken by
Which of the following is NOT one of the activities under Uttam Bandhan initiative?
The most important benefit of e-Choupal to the farmers is
____________developments in agriculture would result in overall rural development
The most significance difference between rural & urban market is that rural market is
The marketing of the products of the rural areas is known as
Behavioural segmentation in the context of rural market involves following parameters EXCEPT: