Service Marketing

A product can include both product and element

Example of market offer : Goods Major Service Minor

Example of market offer : Pure Goods

Service output tends to be

Production & Consumption of service is

There is no _________ time in service.

Combination of goods and services is called as

Smoothing demand for services is important because services

Service is somewhat like a rental. The statement is

Which of the following statements pertain to inseparability is false?

What is the most likely core benefit of a cross channel ferry service?

Services are characterized by all of the following characteristics except for:

When developing service scapes, firms recognize that their physical environment will affect employees and customers. This is primarily due to

One of the major lessons to learn from the Service-Profit Chain is:

What is a ‘service encounter’?

Which of the following is NOT an element of the physical evidence for a Dance Studio?

With regards to constructing a service blueprint, the time required to perform one activity at one station is called:

Ambient conditions will have the least effect on customer behavior in which of the following servicescapes?

A movie ticket is primarily an example of which element of the marketing mix?

Which of the following is NOT one of the dimensions of the service environment?

Tangible characteristics that customers can evaluate prior to purchase are termed

Service quality begins with

Differences between the consumers expectations and experiences are identified through

What is the marketing term for how a target market perceives a brand in relation to competing brands?

Indian Government is marketing India as a tourist destination through the advertisement campaign.