Understanding Store Design & Layout
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- This exam may have questions from 30 – 50 Numbers. Time Duration is 45 mins. Passing score is 40% or more.
- You will have to pay an examination re-appearance request by paying Rs. 250/- if you fail the exam.
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- Question 1 of 30
1. Question
———is a warning to potential thieves and muggers.
- Question 2 of 30
2. Question
Insurance against——–is more important due to government rules
- Question 3 of 30
3. Question
The factor leading to the growth of retailing is —-.
- Question 4 of 30
4. Question
Consumer buying process in retailing involves —-.
- Question 5 of 30
5. Question
Atmosphere in retailing refers to —-.
- Question 6 of 30
6. Question
E-tailing refers to —-.
- Question 7 of 30
7. Question
A multi channel retailer sells merchandise —-.
- Question 8 of 30
8. Question
Retailing is a marketing function which —-.
- Question 9 of 30
9. Question
The wheel of retailing explains the emergence of new retailing forms by —-.
- Question 10 of 30
10. Question
All of the following are possible types of service that a retailer can offer except —-.
- Question 11 of 30
11. Question
The correct statement about chain stores is —-.
- Question 12 of 30
12. Question
Which of the following objectives is concerned with strategic marketing planning?
- Question 13 of 30
13. Question
Which sources of advantage will be helpful for a firm to achieve positional advantage over its competitors?
- Question 14 of 30
14. Question
What are the elements that a mission statement of an organization should include?
- Question 15 of 30
15. Question
The term which is used to identify the major areas of business of a diversified organization is
- Question 16 of 30
16. Question
. Business composition is the term used while framing the following strategies. What are they?
- Question 17 of 30
17. Question
Which of the following is not the characteristics of a strategic business unit?
- Question 18 of 30
18. Question
According to GE screening grid model, which strategy should a company follow when it has high industry attractiveness and low business competitive position.
- Question 19 of 30
19. Question
Which of the following will act as a corner stone in maintaining the competitiveness of company
- Question 20 of 30
20. Question
Which analysis compares the strengths and weaknesses of a firm against the opportunities and threats in the external environment.
- Question 21 of 30
21. Question
Which of the following is not included in the list of macro environmental variables.
- Question 22 of 30
22. Question
What is the term used if management wants to audit the key management functions like sales force, advertising or pricing?
- Question 23 of 30
23. Question
The best way for a retailer to differentiate itself in the eyes of the consumer form the competitions is to.
- Question 24 of 30
24. Question
The boomerang effect is a relatively new phenomenon that describes
- Question 25 of 30
25. Question
Discretionary income is.
- Question 26 of 30
26. Question
The final stage of the consumer shopping/purchase model around which all other stages revolves is the.
- Question 27 of 30
27. Question
What type of competitive structure are most retail firms involved in?
- Question 28 of 30
28. Question
Which of the following marketing functions is one the retailer could not perform?
- Question 29 of 30
29. Question
Facilitating institutions may best be described as specialists that
- Question 30 of 30
30. Question
Which one of the following factors is not found on a six month merchandise budget?